An effective ad must include a clear understanding of the target audience. Tailoring the message, tone and visuals to ...

The spot, which aired during the AFC championship game, reflects CEO Brian Niccol’s push to “get back to Starbucks.” ...

The ad was paid for by a group tied to former North Carolina Republican Gov. Pat McCrory, who’s leading efforts to help ...

Ohio State is enjoying the rewards of its national championship. In the NIL era, part of those rewards are newfound ...

A large study found that men lost seven years of life expectancy and women lost nine years, compared with counterparts ...

After the search giant welcomed more ads from small rivals like Ask.com, Google ad costs for some nonprofits ballooned.