Meta Platforms has been offering European Union an ad-free ... This means ads will be targeted at users based only on what they see during their current session on Facebook or Instagram going back no more than two hours, plus minimal personal information ...

The Facebook and Instagram owner faces pressure in Europe to ask before using data to target ads or train artificial intelligence.

FILE - The Meta logo is seen at the Vivatech show in Paris, France, June 14, 2023. (AP Photo/Thibault Camus, File) Updated [hour]:[minute] [AMPM] [timezone], [monthFull] [day], [year] LONDON (AP) — Facebook and Instagram users in Europe will get the ...

Meta (NASDAQ:META) is reducing the price of subscriptions for no ads on Facebook and Instagram by 40% in the EU and is also letting customers in the region access the social media platforms with the option of seeing less personalized ads in an effort to ...

Meta Platforms plans to offer Instagram and Facebook users in Europe the option to receive "less personalized ads," the tech giant announced on Tuesday, in an effort to allay regulators' mounting concerns.

Meta introduces a new ad format for European users to comply with EU regulations, offering less personalized ads that may impact advertising effectiveness.

Facebook and Instagram users in Europe will get the option to see less personalised ads if they don’t want to pay for an ad-free subscription, Meta said.

Users of Facebook and Instagram in Europe who access the social media sites for free will soon have the option for less personalized advertising, parent company Meta announced. For about a year, European users of the social media platforms have been able to pay for an ad-free subscription option.

On Tuesday, Meta announced that it is reducing the price of a monthly subscription for its ad-free tier in the EU by 40 percent, from €9.99 to €5.99 on the web and from €12.99 to €7.99 on iOS and Android.