Rolex quietly raises prices more than 8% after gold bashes through new records
Rolex implemented its annual price hike on Jan. 1, which saw the tag on some white, yellow, and Everose gold watches in its collection rise more than 8%. The change comes after a record-breaking year for gold,
Rolex hikes prices for gold watches
Rolex has hiked prices by up to 15% in a new year adjustment driven by rising costs, particularly for gold. For Swiss manufacturers, the price of gold rose by 33% in 2024 from around CHF 1,750 per ounce at the start of the year to CHF 2,
Rolex begins 2025 by raising prices up to 8% on select models
This year’s increases are notably larger than last year’s. Rolex raised prices on some precious metal models by about 4% in the United Kingdom at the start of 2024.
Rolex Raises Watch Prices in the US and UK for 2025
Another popular Rolex reference, the Daytona, went from $15,100 USD in 2024 to $15,500 USD for its steel and Oyster bracelet option — a noticeable increase of $400 USD (around 2.6%). A similar change is also reflected in the UK market, with the same reference now retailing at £13,600 GBP, which is 3% more than its £13,200 GBP price tag in 2024.
Rolex hikes watch prices by as much as 8% after gold surges
Rolex usually increases its prices at the start of the year, but 2025 saw substantial hikes. Rolex raised prices on some precious metal models by about 4% in the UK at the start of 2024.
Buying a Rolex watch just got more expensive
Models that saw price hikes included the yellow gold Day-Date watch with a 40-millimeter black dial, which increased from €41,000, or about $42,090, to €44,200 on Wednesday, B
Rolex watch prices are through the roof this year. Thank surging gold costs
Rolex watches, which aren’t known for their affordability, are getting even more expensive this year with the soaring price of gold to blame.
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Rolex hikes watch prices after gold surges
Rolex SA, the largest luxury Swiss watch brand, increased prices on some popular models due to surging gold values in 2024.