Texas grocer H-E-B cast Aaron Watson for a minute-long Super Bowl commercial that fires at the pace of Johnny Cash 's "I've Been Everywhere." It's a love song to Texas, with a free grocery promotion tucked in at the end.

From Dallas to Houston and cities in between, Super Bowl LIX participants for the Philadelphia Eagles and Kansas City Chiefs have Texas ties.

From beer to snacks to tech to beer again, there are a slew of Super Bowl commercials you can already watch. Here are some of the best ads so far.