Hong Won-ki, known for his music videos for K-Pop stars BTS, Gfriend and Mamamoo, will direct the feature, described as "'Scream' meets 'Black Swan'" set in Korea's cut-throat pop music industry.

“In addition to compelling scares and an authentic portrayal of K-pop, Director Hong envisions an elevated psychological thriller which demands actresses of Adeline and Arden’s caliber,” said producer ...