Day Job, founded in 2018, made a name for itself working with iconic CPG products. Now it's on Silicon Valley's radar.
New York-based ad agency Episode Four created its own AI tool to generate original ideas for client ad campaigns and content.
For us marketers, the goal should be to create an overarching plan of attack, not just a billboard that advertises hype that ...
The holiday season is traditionally when brands bring their A game, hoping to boost their share of spend at one of the ...
Caleb Hill is SVP of Product at Unicast. AdExchanger.com: Given the competitive marketplace in rich media ad serving, where do you see Unicast fitting and how do you differentiate? CH: Unicast is an ...
Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...
Production companies are hiring AI directors and using the tech more as clients increasingly request it. Geico, one of the nation’s largest auto insurers, has launched a review to expand its creative ...
The real advantage to be found in using a GPT comes not from the technology itself, but from how well professionals guide, ...
The DDB Aotearoa creative agency brand is being retired, with staff in the agency coming together with FCB to form McCann ...
Our annual directories and maps are open for 2026 listings for digital, adtech, media, creative and influencer agencies based ...
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