Two of the top comments on Vanderbrook’s video were related to Gen Z’s apparent incorrect use of another common word. "They use ‘whenever’ in place of ‘when.’ It’s bizarre,” one user wrote in a ...

While Gen Z has some unique characteristics, I often call them the Benchmark Generation because they’re a good litmus test for what every generation has wanted at work. What makes Gen Z differen ...

"I think it's really important to recognize that Gen Z is emerging," Laura Dickey, CEO of Dickey's Barbecue Pit, said. "They are there, they do have disposable income, they're a really important ...

Older generations have often tended to view entrepreneurship as a risky career path. For Gen Z, it’s the exact opposite. Several years ago on a flight to Phoenix, AZ, I fell into conversation ...

As social life rebounds uneasily from pandemic-era shocks, Gen Z is still feeling lonely. A new survey from the Pew Research Center of 6,204 American adults, conducted from September 3 through 15 ...

But Gen Z does not merely adopt language—they remix it. In Malaysia, this means blending internet slang with Manglish (Malaysian English) and local dialects, creating a distinctive linguistic ...

In order to capture the spirit of adventure of Generation Z in Iraq, marketing agency Awkward Ads has teamed up with Mountain ...