Amazon's AI shopping assistant, Rufus, is now making product suggestions. The problem is that it is often wrong.

Unlike the digital marketplaces of fellow technology giants Amazon and Alibaba Group Holding Ltd., Google Shopping doesn’t sell or ship products; it just shows customers where they can buy items.

The immersive 3D shopping experience includes music, animations and a guided journey to help with product discovery.

The changes to Google Shopping follow on the heels of updates Amazon and Walmart made to their own search functions. Amazon is introducing AI Shopping Guides that add more detail to basic product ...

Impact Link Google Shopping just got an AI makeover — and the platform is looking more and more like a mix of Amazon and Pinterest. The new update incorporates AI to provide a more streamlined ...

Amazon is introducing its new AI Shopping Guides feature. It promises to help shoppers better search through the e-commerce, giant’s virtual marketplace. It would also help sellers by working ...