But if brands are on this sort of spectrum, we prefer to look somewhere in the middle. Not yet heritage companies like the ...

Jackson first rose to fame with her eponymous makeup brand in the 1980s, when she was light years ahead of her time and celebrated “no makeup makeup.” “I think it's always been the right ...

It is important for her and her daughter Gabrielle, who also developed their brand together to create ... festivals and TV shows as a head makeup artist,” Mécène shares in an interview.

Kosas founder Sheena Zadeh-Daly is a big believer in the benefits of skin-care hybrids—which is no surprise given her own beauty brand is a glowing example of makeup that puts skin first.