So as a millennial woman, do I get any ownership of this specific shade of light (but not too light) pink that's so aggressively used to sell products to me? "No! Absolutely not," she declares ...

Design elements that were once "considered 'luxurious' have begun to feel overused and outdated," an expert told Newsweek.

Maybe it's the millennial pink branding, the Instagram-worthy packaging ... makeup second" message and the products made with this mantra in mind are resonating. For reference, the Boy Brow ...