For those who want to be the first in three-peat shirts, sweatshirts and hats, check out these Kansas City area stores after a Chiefs Super Bowl win. If the Chiefs win, the Lenexa-headquartered business will open locations throughout the Kansas City area and Springfield, Lawrence, Topeka and Wichita:

Pat Riley successfully trademarked the phrase “three-peat” when he and the Lakers were trying to win their third-straight NBA title in 1989. The NFL has just struck a deal with Riles & Co. to use the phrase on merchandise if the Chiefs win Super Bowl LIX. pic.twitter.com/DMyrCWRSyR

On Sunday, the Kansas City Chiefs can become the first team in NFL history to win three straight Super Bowls. But if they do, the NFL will have to pay a company owned by an NBA legend for its use of “three-peat” or variations such as “threepeat,” “three peat” and “3 peat.”

Three-peat.” The term has been used for over thirty years, coined by former Los Angeles basketball player Byron Scott.

It's Super Bowl time. Festivities began Monday, when the last two teams standing met in New Orleans for Opening Night, and now Sunday is finally here. It's time for the best of the best to go head-to-head in Super Bowl LIX for this year's ultimate football prize.