Every so often, a superstar athlete makes headlines with the announcement of a lifetime endorsement deal with a major brand, ...

Kicking off 2025, Nike has unleashed a fresh set of LeBron PEs for Florida A&M University, an HBCU with which the leading ...

LeBron James almost wore adidas. James was still in high school and being pitched by sneaker consultant Sonny Vaccaro to say no to Nike and instead wear the adidas brand. Vaccaro purportedly ...

James debuted another player-exclusive colorway with the Nike LeBron 22 "Ohio State." During last night's 119-102 win over the Atlanta Hawks, James provided 30 points and eight assists while ...