In this amazing book, Robert teaches six principles to make people say yes. And how to apply this in marketing, sales and ...

Though this book is new to the shelves, the concepts it presents are classic. For thousands of years, philosophers have ...

Persuasion, as defined by Psychology Today, refers to people's influence on one another. It's the ability to alter someone's beliefs, decisions, and behaviors through reasoning or appeal. Persuasion ...

Did you know? After publishing his groundbreaking insights on the six principles of influence in his book Influence: The ...

According to Robert Cialdini, author of Influence: The Psychology of Persuasion, “Persuasion is simply asking people to move in your direction by explaining or offering genuine reasons that are ...