It’s been an exceptional year for new baits. This list highlights the best of the best. The Jackall DriftFry's built in lip sets it apart from other soft plastic bass baits. That lip causes a ...

"Hey, we're Milliken Fishing! We're reeling in the biggest catches and chasing the next big bite. Follow us on Wild ...

Plan on hunting dragons? Don’t go into battle without the best snakehead lures, as chosen by Outdoor Life's fishing editor.

But while the rest of the anglers are arguing, I’m packing up my one bass lure—a soft plastic stick bait— and I’m going fishing. Renowned for its unmatched versatility, subtle action ...