Researchers from Southern Methodist University and the University of Michigan published a study that examines platforms' A-B ...

A startup hoping to provide a credible alternative to Amazon has picked up funding to double down on the gap in the market.

The company plans to use the new capital to expand its global market presence and accelerate the development of its checkout ...

Choosing the right A/B testing tool isn’t just about picking the first one you come across. It’s like finding the perfect pair of shoes—you want something that fits just right. You need to ...

To combat this issue, Sonora Quest is offering free COVID-19 and influenza A/B testing for uninsured Arizonans. Tune into 13 ...

NEW YORK – An Etsy executive at Forrester’s CXNYC 2016 claimed that while the online marketplace relies heavily on A/B testing for optimizing its site layout and checkout options, the strategy ...

Bojinov, Iavor I., Guillaume Sait-Jacques, and Martin Tingley. "Avoid the Pitfalls of A/B Testing." Harvard Business Review 98, no. 2 (March–April 2020): 48–53.

Sonora Quest Laboratories has expand its partnership with Centers for Disease Control and Prevention’s (CDC) Increasing Community Access to Testing (ICATT) program to offer free combination COVID-19 a ...

Nuclein, a leader in rapid, point-of-care molecular diagnostics, today announced it has received U.S. Food and Drug ...