Founder and Managing Director at INEXGRO Brand Advisory writes how Osamu Suzuki’s Maruti 800 symbolised a shift in ...

The new platform will curate and produce live consumer experiences – music festivals and concerts, stand-up comedy shows, ...

Bengaluru residents exhibited a penchant for self-care with 28,000 massagers ordered late at night, Zepto said, while ...

BC Bhartia, CAIT's National President, stated, that the quick commerce companies are not only violating FDI policies but also ...

Ad and sales promotion expenses are expected to increase by 100-200 basis points as a percentage of revenue, further ...

With the leadership team on the ground in aprons serving customers, brewing coffee and engaging with the visitors showcased ...

Adani Enterprises Ltd said it will sell a 31.06 per cent stake to Wilmar International. Another 13 per cent will be sold in ...

In his new role, Ratnoo will oversee the company’s C2B and retail operations, focusing on scaling growth and driving ...

The original advertisement, which debuted approximately 10 years ago, conveyed the potential social embarrassment resulting ...

2024 saw a surge in trademark disputes, with brands taking legal action to protect their names from perceived threats ...

Kaur said the mere use of algorithms cannot be anti-competitive but in case the algorithms are manipulated, then that is a ...

At’s campaign, titled Crazy-lution, offers a satirical spin on the common struggle to keep resolutions. In a humorous twist, ...