For us marketers, the goal should be to create an overarching plan of attack, not just a billboard that advertises hype that ...

Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. The ...

Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...

This article is part of a Gaming Insights series paid for by Facebook. Gaming is a highly competitive industry. At Facebook, we see that games advertisers are often competing for the same audience, ...

New York-based ad agency Episode Four created its own AI tool to generate original ideas for client ad campaigns and content.

“It’s not Christmas until the John Lewis ad comes out,” a German colleague reminded me recently. It was a striking reminder ...

As ecommerce advertising becomes more expensive on Facebook, Jeremy Bloom, co-founder and chief revenue officer of tech startup Marpipe, said that brands need to take a data-driven approach to ...

Over the course of my career, I’ve worked with 13 different ad agencies as a client and as an Account Exec at J. Walter Thompson, on businesses ranging from CPG Food, Financial Services, and Health ...

Editor’s note: The print version of this story in the May 2024 issue of Virginia Business incorrectly reported the amount of Virginia Commonwealth University‘s purchase of the Creative Circus. VCU ...

Political ads typically aren’t very inspiring. Instead, they’re full of mudslinging, ominous music, and tales of impending doom to frighten voters to head to the polls. Way to Lead, a political action ...