News

Meet the Hassoun brothers, the creators behind Palestine Drinks, which soared to sell out a million cans within a mere week. In an exclusive interview, Communicate spoke to Mohamed Kiswani, ...
Saudi Arabia’s spending intentions for 2025 show a 6-percentage-point net positive trend, contrasting with spending contractions in U.S. and Europe. Increased spending in Groceries (56% vs 54% last ...
The publicity and rumors all fueled the hype around the release of the Air Jordans 1 in April of 1985 and lead the product to tremendous success. The Jordans went on to dominate the sports shoe ...
Adidas’s I’m Possible campaign has been encouraging sportspersons across the region irrespective of their gender, religion, and even professional backgrounds to participate in making the impossible ...
. The trends signify a major shift in brand-consumer connections and is backed by extensive attitudinal and behavioural data. At a glance: Brands go woke and definitely not broke The puzzle of slowing ...
A few years ago, Saudi Arabia wasn’t even in the top 50 tourism destinations globally. Today, it ranks in the top 10. At Cannes Lions, Fahd Hamidaddin, CEO of the Saudi Tourism Authority | الهيئة ...
Globally renowned and award-winning M+C Saatchi Sport & Entertainment, today announces its strategic acquisition of leading Middle East-based marketing, communication and commercial experts DUNE | 23.
As we enter 2024, the public relations industry is on the verge of a transformative era, one that promises to reshape the very nature of how businesses interact with their audiences. This isn't simply ...
Bain & Company, a leading global management consultancy, has announced the opening of its new regional headquarters in Riyadh.
Omnicom Media Group agency OMD Worldwide, the world’s largest media agency network, has unveiled its new positioning. It is staking its claim as the media partner with the vision, expertise, ...
The world of influencer marketing is experiencing a fascinating transformation with the rise of virtual influencers. These computer-generated characters, presented as real individuals, are quickly ...
In an exclusive piece for Communicate, Konstantin Vladimirovich Tserazov details how ESG investing in the UAE is a story of ambition and innovation.