Meta's attempt to lure creators to its platforms comes as questions remain over the future of its main rival in the US.

Mosseri announced Edits the same day that CapCut, a ByteDance-owned mobile video editing software, was also banned alongside TikTok in the U.S. Sunday. "Now, there's a lot going on in the world right now and no matter what happens,

CapCut is a free video-editing platform created, owned and operated by ByteDance. It was launched in the U.S. in 2020. It was the second most downloaded photo and video app in the Apple App Store after Instagram, according to USA Today.

With popular applications missing from the Apple App Store and Google Play Store in the US thanks to a ban (which looks set to be repealed by President Trump once he is sworn in), Facebook and Instagram-owner Meta has swooped in to scoop up content creators left adrift.

Apple said apps developed by ByteDance and its subsidiaries would no longer be available for download or updates on the US app store from Sunday.

Instagram is launching a new app, Edits, that will immediately become a CapCut competitor when it launches next month. You can pre-order the app on the Apple App Store now, with Google Play Store availability to follow.

TikTok was banned and restored within the same weekend. Find out what other apps owned by ByteDance, are in limbo below.

Capitalizing on TikTok's brief absence, Instagram is seeking to entice video creators with large cash bonuses to start posting Reels.

Instagram has launched Edits, a new video-editing suite, claiming it outperforms CapCut, developed by TikTok's ByteDance.

The clock is Tikking. Instagram is making a host of sweeping changes in a bid to attract TikTok users as the future of that app hangs in the balance. TikTok temporarily shut down after the Supreme Court upheld a law that required ByteDance to divest its stake in the company by Jan.

CapCut, a popular video-editing app, came back online in the United States on Jan 21 after going dark over the weekend. Users who opened the app or visited its website were greeted with a pop-up message o n Jan 21 that began: “Thanks for your patience and support. CapCut is back in the US!”