Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new ...

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and ...

Apple's bringing physical buttons back from the dead, giving the iPhone 16 fast access to camera controls, customizable ...

Ahead of the pre-orders for iPhone 16, Apple released three ads about Apple Intelligence features. However, these features ...

Apple recently outlined its plans to keep data safe when the AI system launches. Tech privacy experts and advocates told USA ...

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and ...

Apple has just released public betas of iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, and they include upcoming Apple ...

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But what do the new features mean for user privacy? Apple recently outlined its plans to keep data safe when the AI system launches. Tech privacy experts and advocates told USA TODAY that these ...

Apple showed off some very cool AI features coming in iOS 18 this fall. But you're going to need a specific iPhone model in order to check them out.