Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new ...

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and ...

Ahead of the pre-orders for iPhone 16, Apple released three ads about Apple Intelligence features. However, these features ...

Apple recently outlined its plans to keep data safe when the AI system launches. Tech privacy experts and advocates told USA ...

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and ...

Users of newer iPhones, iPads, and Macs will be able to use AI to rewrite, proofread, and summarize text written within Apple ...

The Apple Mac M4 Pro chip is expected to drive the new Apple Mac range, arriving in October. We explore the chip’s expected ...

But what do the new features mean for user privacy? Apple recently outlined its plans to keep data safe when the AI system launches. Tech privacy experts and advocates told USA TODAY that these ...

Apple announced new artificial intelligence-powered features through its Apple Intelligence that will be introduced in iPhone ...

Apple showed off some very cool AI features coming in iOS 18 this fall. But you're going to need a specific iPhone model in order to check them out.