On Sunday February 9, the people who help sell Bud Light hope they see the trio as just three more of their friends or neighbors. The popular beer, which has been a staple of Super Bowl ...

Marketing Challenge: How to champion Budweiser's dream of bringing people together while energizing and inspiring football fans watching the World Cup.

AP The FIFA World Cup beer sponsor Budweiser announced on Tuesday that any beers that are unable to sell at grounds in the World Cup finals will be given to the country that wins the tournament.

Budweiser is leveraging a new Twitter voting mechanism as part of its 2014 FIFA World Cup Brazil promotion, enabling fans to view side-by-side player photos before casting their vote for each game?s ...