The insurer brought together celebrities and influencers for a Batman-powered campaign that was originally meant to kick off during the big game.

Originally delayed out of sensitivity for the L.A. wildfires, CMO Kristyn Cook says now is the right time to get back in the game.

XX-XY Athletics, a brand focused on protecting women's sports, released a video in which several athletes reacted to Nike's ...

Frogs and beer aren't the typical pair, but back in the '90s, Budweiser decided otherwise, launching a popular ad campaign.

The Eagles haven’t slowed down the celebrations after cruising to a 40-22 Super Bowl 2025 victory over the Chiefs on Feb. 9, with the team continuing to rage in Sin City this weekend.

The Philadelphia Eagles would be honored to visit the White House in celebration of their Super Bowl LIX win, a source with the team told CNN after rumors swept social media that the team had ...

The Super Bowl may be about football, but some may only be watching for the commercials. Here are the top ten commercials, featuring Nike challenging double standards, UberEats bacon-inspired ...

Every Super Bowl, fans of all kinds gather to support one of the biggest sporting events of the year. Some fans like me are truly just excited for appetizers and commercials. This year around 50 ...

When Saquon Barkley isn’t investing his time into performing backward hurdles and becoming a Super Bowl champion, he’s investing his money into financial tech companies. Three days before Super Bowl ...

Nothing beats the Budweiser Clydesdale. The powerful draft breed has become a brand image for the beer company over the years. But it did not start with the Super Bowl commercials; Budweiser ...

Forbes contributors publish independent expert analyses and insights. I’m a professor and consultant of entertainment marketing.