TikTokers have pointed out that members of Gen Z seem to mispronounce or misuse a couple of very common words, and it's ...

While Gen Z has some unique characteristics, I often call them the Benchmark Generation because they’re a good litmus test for what every generation has wanted at work. What makes Gen Z differen ...

A new dialect has been emerging from certain parts ... Created with a particular focus on the Gen Z and young Millennial audience, it’s fun, it's original, it captures the mood and tells the ...

But they seem also to be "increasingly authoritarian". A shocking new survey by Channel 4 found that 52% of Gen Z (13- to 28-year-olds) are in favour of the UK becoming a dictatorship, while 33% ...

Older generations have often tended to view entrepreneurship as a risky career path. For Gen Z, it’s the exact opposite. Several years ago on a flight to Phoenix, AZ, I fell into conversation ...

As social life rebounds uneasily from pandemic-era shocks, Gen Z is still feeling lonely. A new survey from the Pew Research Center of 6,204 American adults, conducted from September 3 through 15 ...

In order to capture the spirit of adventure of Generation Z in Iraq, marketing agency Awkward Ads has teamed up with Mountain ...