Explore how Google's AI systems like RankBrain, BERT and MUM influence search results and what it means for your SEO strategy ...

Meanwhile, many large brands are already getting more referral traffic from SearchGPT than Perplexity, new BrightEdge research shows.

A team of Swedish researchers found 139 phony scientific papers had either used AI and not disclosed it or may have had ...

Google expands AI-powered ad image editing to more campaigns, enhancing creative capabilities for advertisers across its ...

Google expands AI search campaign tools to new languages, adds creative capabilities and advertiser controls to optimize ...

People can make good use of the option --' About this image' -- as it offers context about the images they see online and is ...

Google is also integrating the technical standard into its advertising systems. Laurie Richardson, the company’s vice ...

The standard has been backed by some major companies investing in the AI space, including Google, Amazon, Microsoft, OpenAI ...

Sasha Luccioni, a prominent researcher recognised by Time magazine as one of the top 100 influential figures in AI, has ...

These once-sizable artificial intelligence (AI) holdings for Google parent Alphabet have been paired down big-time over the ...

Wired magazine’s Kevin Kelly quizzed Google’s Larry Page about why his search engine was free, reports philosopher Yuval Noah ...

Advertisers will soon be able add campaign-level negative keywords in Performance Max campaigns – something advertisers have long desired.