He still has eight of the nine original Happy Meal boxes created in his office. “We took illustrators and said, ‘Look, take a theme, do a theme, but do 10 items on each one to make sure that ...

Bernstein Rein has had major clients over the years, but it's best known for creating something a billion parents now ...

partly to thank for the Happy Meal, a McDonald’s menu staple for 45 years. “I would read the same cereal box over and over again, and it was true, he was frustrated with me. He’d say ...