Victor Wembanyama moved up to fifth but the old guard still tops the list. The Celtics led in team merchandise sold.

Golden State Warriors star guard Stephen Curry and Los Angeles Lakers superstar LeBron James lead the NBA in jersey sales.

Before the Brooklyn Nets set their sights on a trio of Kevin Durant, Kyrie Irving and James ... Cavaliers then-general manager David Griffin. “We used to do that in the Nets office when LeBron ...

LeBron James and Stephen Curry have the best-selling jerseys so far this season, but who ranks No. 1 on the list?

Although LeBron James dominated the league in three separate decades, the NBA has slowly turned to other players for dependence on popularity. While not as dominant as James, Golden State Warriors ...

The Golden State Warriors have announced that they are retiring Andre Iguodala’s No.9 jersey ahead of the team’s game against the Dallas Mavericks on February 23. Iguodala, who spent eight seasons ...

Two legendary NBA stars and future first-ballot Hall of Famers are leading the way in jersey sales thus far during the ...

Babe Ruth got traded. Wayne Gretzky got traded. Diego Maradona got transferred, which is just a fancy way of saying traded for money instead of for another player. Blockbusters happen.