The 2024 season saw Dr Pepper significantly increase its investment in NIL when it partnered with 12 college football players ...

Tennis pro Coco Gauff wants “to help the next generation of student-athletes" with a $100,000 gift to the United Negro College Fund.

Super Bowl commercials are a big focus every year, even if some people love to hate them more than enjoy them, because nostalgia makes everyone think, “Back in my day, things were so much better.” ...

Driven by the belief that education has the power to transform the lives of young people, Alaska supports programs like United Negro College Fund (UNCF), the nation's largest and most effective ...

For some fans, Super Bowl commercials are as big a part of the experience than the game itself. This year, prices for a 30-second spot got up to about $8 million in the weeks leading up to the game.

Brands and advertisers with millions riding on the success of commercials to be aired during the 2025 Super Bowl broadcast are also hoping to score. Here's a look at how much money goes into Super ...

The Philadelphia Eagles secured the championship in Sunday's Super Bowl 59, but there were also several winners — and plenty of losers — in the lineup of star-studded commercials that aired ...

The 2025 Super Bowl doesn’t happen until Sunday, but a boatload of star-studded commercials are available to watch online well ahead of kickoff. In keeping with the new tradition of rolling out ...

Whether they're funny, touching or solemn, the multimillion dollar commercials that run during the Super Bowl often spark conversation long after the big game is over, and a Christian-themed ad series ...

Whether they're funny, touching or solemn, the multimillion dollar commercials that run during the Super Bowl often spark conversation long after the big game is over, and a Christian-themed ad ...