Ariana Grande and Cynthia Erivo might be powerful witches now, but years ago, they were simply munchkins with big dreams. And ...

The fashion brand drops a pair of stylish short films loaded with the American hip-hop collective’s lyrics and lore, marking ...

Wall Street is already making big bets on what take two for a White House led by Donald Trump will mean for the economy and ...

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

Disney’s newest ad isn’t pitching a new movie, TV show, or product. By enlisting director Taika Waititi to direct a ...

A new promotion for Wicked turns back the clock to 2021 to show co-stars Ariana Grande and Cynthia Erivo reacting to being ...

FC Barcelona announced on Saturday that it had reached a new agreement with American equipment supplier Nike, a partnership ...

In the 1970s, Adidas was the undisputed king of sportswear, dominating basketball courts and streets alike. But an overlooked ...

Nike is proving to be the king of marketing. After Philadelphia Eagles ‘ Saquon Barkley ‘s topped the NFL ‘s Week 9 ...

Polen Focus Growth Strategy highlighted stocks like NIKE ... least one new stock pick per month from our monthly newsletter’s ...

It is shaking up the ad world, with immersive, data-driven campaigns that forge genuine, lasting bonds with consumers.