“I absolutely love this shoe," another reviewer adds. "I am a big James shoe fan but this may be my favorite pair thus far ...

The Nike Lebron NXXT GEN Genisus “Viotech” sneakers are set to make their debut in the market. The latest model represents a ...

Nike, Adidas, or Reebok? As a high school senior, LeBron James was the most coveted name in basketball, and this spawned a bidding war between sneaker giants. 'Request fans to be patient': Saif ...

The “Viotech” colourway dazzles with its vivid Light Lemon Twist geometric patterns layered over a contrasting foundation of ...

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

Kobe Bryant has an iconic line of sneakers with Nike that are popular to this day. Here is a ranking of Kobe Bryant's 10 best ...

LeBron James ... in him choosing Nike, which became one of the best deals of his life. When he was still in high school, he had already made a name for himself in the world of basketball.

LeBron James is one of the most elite alumni's of the Swoosh but he revealed Reebok offered $10M before he entered the NBA.

Smith warned LeBron James that the NBA won't react kindly to the news of a rival league being created. The existence of a competing league is already an issue, but the situation becomes more complex ...

LeBron James' business partner and longtime ally, Maverick Carter, is reportedly advising the group and its $5B venture ...