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Starbucks, Brian Niccol
Here's Why Brian Niccol's "Back to Starbucks" Plan Is Going Better Than It Seems
Starbucks' (NASDAQ: SBUX) new CEO Brian Niccol has been rapidly implementing changes within the iconic coffee brand, aiming to get "Back to Starbucks." In short, Niccol believes the key to returning to growth is getting back to what set Starbucks apart in the first place.
Starbucks CEO Brian Niccol still must overcome this ultimate challenge
For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in North America sales by later this year — he must improve consumer perception that the chain's coffee costs too much. New data out of JPMorgan on Thursday suggests he has a long way to go on this front.
Starbucks CEO Brian Niccol awarded $96 million pay package 4 months after he was hired
His substantial pay package, which detailed in a recent securities filing with the SEC, includes buyouts of Chipotle Mexican Grill shares.
6d
on MSN
Starbucks CEO Brian Niccol earned a $5 million bonus after 1 month on the job—and will collect another $5 million in March
Brian Niccol stands to earn $10 million in signing bonuses after a "dogged pursuit" to convince him to lead the company.
1d
on MSN
Jim Cramer Said Starbucks (SBUX)’s Brian Niccol is Fixing What’s Broken
On Thursday, Jim Cramer, host of Mad Money, pointed out that Wall Street often overlooks the importance of strong leadership ...
10h
on MSN
Should You Buy Starbucks Stock Now? It's Complicated.
Starbucks has been a great dividend stock for a long time, and it was one of those great stocks that offered growth and ...
Restaurant Business
2d
Week in Review: Starbucks plans to multiply, Chili’s wows everybody and more
Welcome to Restaurant Business’ Week in Review for the week of January 27, 2025.
WOOD-TV on MSN
1d
30% of Starbucks menu to be cut, CEO says
Starbucks chairman and CEO Brian Niccol said in a virtual quarterly update message that the company is planning a roughly 30% ...
Salon
3d
Starbucks says it will reduce its food and beverage menu by 30% by the end of 2025
Starbucks CEO
Brian Niccol
revealed during the company’s first quarter fiscal year 2025 earnings call that the coffeehouse chain will cut “roughly 30%” of its food and beverage menu items by ...
4d
on MSN
Starbucks cutting 30% of its 'overly complex' menu
Starbucks revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of CEO ...
1d
Starbucks to cut 30% of menu
CEO Brian Niccol said that there will be a “roughly 30% reduction in both beverages and food,” without saying specifically ...
4d
on MSN
Starbucks’s new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
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Starbucks
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