NEW YORK – The NBA delivered its most-watched Christmas Day in five years, averaging 5.25 million viewers per game in the U.S ...

LeBron James and the NBA will have to make room for the NFL on Christmas. That shouldn’t be a problem. Both leagues were ...

Is it a Christmas miracle? Despite the ongoing conversation around the NBA's viewership decline, the league delivered its ...

The NBA has long dominated Christmas, just as Thanksgiving has become synonymous with football, but viewers got the best of ...

The NBA saw its most-watched Christmas Day lineup in five years, the league said on Thursday, as it went head-to-head with ...

The NBA’s lineup saw an 84 percent rise over 2023. The NFL’s Christmas numbers decreased from last season, but not at the ...

The NBA got viewers for Christmas, even while going up against NFL games. The NBA’s five-game Christmas lineup was the league ...

The NBA got the Christmas gift it was hoping for Wednesday. In a Boxing Day announcement, the league said it posted its ...

The Wednesday thriller between the New York Knicks and San Antonio Spurs set the tone for a very Merry Christmas for the NBA.

The NBA announced Thursday that the San Antonio Spurs phenom's Christmas Day debut against the New York Knicks averaged 4.91 ...

During what has been an interesting NBA season, much of the talk around the league has oddly focused on 3-point volume, ratings.

The NBA had a huge Christmas Day ratings boost, thanks in large part to the Los Angeles Lakers and Golden State Warriors.