Gucci Names Balenciaga’s Demna New Artistic Director in Bid to Revamp Brand
Kering appointed Demna Gvasalia as artistic director of Gucci, turning to the Balenciaga designer to inject new life into its flagship brand at a difficult time for the industry.
Gucci Taps Balenciaga’s Demna to Lead Its Revival
Earlier this month, a not-so-shocking announcement came from the House of Gucci. The brand would be parting ways with its Creative Director Sabato De Sarno. De Sarno spent just two years at
Gucci taps Balenciaga’s Demna Gvasalia as artistic director
Balenciaga creative director Demna Gvasalia will replace Sabato de Sarno at the creative helm of Gucci. Gvasalia's last show for Balenciaga, where he has been creative director for a decade, will be presented during Paris Couture Fashion Week AW25 on 6 July. His successor has yet to be named.
Demna Is the New Artistic Director of Gucci
Today, Kering announced that Demna will take on the role of Artistic Director at Gucci beginning in early July. The news comes several weeks after Sabato De Sarno departed the brand. It also comes on the heels of what turned out to be Demna’s last Paris ready-to-wear show as the house’s creative director.
Demna is the new creative director of Gucci
His creative power is exactly what Gucci needs. As I thank him for everything he has accomplished over the past 10 years, I look forward to seeing him shape Gucci’s new artistic direction.” Demna said “I am truly excited to join the Gucci family.
Gucci Names Demna New Aristic Director, as He Moves From Kering Sister Brand Balenciaga
Gucci has announced that the Balenciaga artistic director Demna, who goes by one name, will take over the creative direction of the Italian luxury fashion house starting in July
Demna appointed creative director of Gucci
In more news that will send shockwaves through the fashion industry, Demna has been appointed creative director of Gucci. The designer is set to leave his post at Balenciaga and take over from Sabato De Sarno,
Kering appoints Demna as artistic director of Gucci
(Reuters) -Italian luxury brand Gucci has appointed Demna as its artistic director, owner Kering said on Thursday, in a much-awaited move to revitalize the struggling label. The appointment comes after Gucci - once one of the industry's biggest success stories - has suffered a prolonged sales decline,
Kering Picks Controversial Designer Demna for Gucci Revamp
Kering SA has appointed Demna Gvasalia, a designer who fueled sales growth at Balenciaga while courting controversy, as the artistic director at Gucci in a bid to revive the struggling label.
Demna Is Leaving Balenciaga to Take Top Job at Gucci
The creative director is slated to replace Sabato De Sarno, whose time at the brand was largely seen as a miss.
Design chief De Sarno leaves Gucci as brand seeks revival
Gucci design chief Sabato De Sarno is leaving the Italian flagship label after less than two years in the job, owner Kering said on Thursday, as the brand strives to attract wealthier shoppers and ...
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Gucci Fall 2025 Collection: What Comes After Sabato De Sarno’s Exit
Collection from Gucci was not a showcase of a new designer's vision but rather a collaborative effort by the studio team.