"Hollywood Squares," the recently introduced game show reboot on CBS, is heading to daytime for the week of January 27.

The week-long programming stunt also comes as CBS recently shifted its Wednesday game night schedule — moving “Hollywood Squares” to 8 p.m. ET (instead of the originally planned 10 p.m.) starting Jan. 29. (Also on the evening: “The Price Is Right at Night” at 9 p.m. ET and “Raid the Cage” at 10 p.m. ET.)

CBS continues its promotional push for Hollywood Squares. After giving the reboot a special airing behind the AFC Divisional Playoff Game between Baltimore Ravens and Buffalo Bills, the network is now putting the game show in its natural habitat — daytime — for a limited run.

Hollywood Squares may have just debuted on CBS, but it’s already making a major splash as the primetime hit gears up for a daytime run as well.