A Charizard-shaped Cheeto sold for $88,000. But why? The internet’s obsession with rare snacks, meme culture, and collectibles is reshaping what we consider valuable.

A bizarre chip shaped like a beloved Pokémon has fired up bidders at an auction house. One peculiar lot listed for sale at the Goldin auction house on Sunday was a Cheeto bearing a resemblance to Charizard.

Shaped like the character Charizard, and nicknamed Cheetozard, the uniquely shaped spicy snack was sold for $87,840 by Goldin Auctions.

A single Flamin' Hot Cheeto said to be shaped like a Charizard from the Pokémon franchise was auctioned for $87,840.

A Pokémon-shaped Flamin’ Hot Cheeto nicknamed “Cheetozard” has sold for $87,840 to an unnamed buyer, the Goldin auction house said on social media. The 3 inch (7 cm) long Cheeto, shaped like the character Charizard from the Japanese anime franchise,