The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.
The firm's new method for analyzing TV ratings includes data from cable, satellite set-top boxes and smart TVs across 45 million households ...
One of Nielsen’s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new ...
A massive part of the conversation around sports ratings and all their attendant sports business impacts on rights deals, advertising prices, and beyond is how they’re measured. While there are ...
Here’s a number 47 won’t be happy about — TV ratings of the coverage of his inauguration were down, including both over ...
"This effort marks the first time MRC has accredited a hybrid panel/Big Data product inclusive of persons level estimates," George Ivie, CEO/executive director of the MRC.
The defendants allegedly identified victims who were drunk and then offered them tainted narcotics or marijuana at a bar.
A parole hearing was held Wednesday for a Dedham man convicted of raping and murdering a woman in her Hyde Park home more ...