Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

Commercials have long been a huge part of ... Eats Here's a look back at all the USA TODAY Ad Meter winners: 2003: Budweiser, "Football-playing Clydesdales turn to zebra referee to review call ...

1997: Pepsi, "Pepsi bears dance to Village People tune" 1996: Pepsi, "Coke driver nabs Pepsi" 1995: Pepsi, "Boy gets sucked into Pepsi bottle" 1994: Pepsi, "A chimp experiment goes awry" 1993 ...

Or a dog seeking healthier food to live a long ... displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

From Ben Affleck's DunKings to David Beckham and his long-lost twin Dave (played by Matt Damon) and all the pop star ...

As we kick off the 36th edition of USA TODAY Ad Meter, we're looking back at the greats of advertising's biggest stage. First ...

This year’s Super Bowl commercials are going for laughs, with advertisers betting that viewers need a diversion from weighty matters.