Since the early days of his racing career, Perez has been backed by Mexican telecommunications ‘titan’ Telmex. When Red Bull ...

The UFC’s first tech sponsorship of any consequence puts the MMA circuit ... Wimbledon and a recent agreement with the Ferrari F1 team. “Typically, you wouldn’t see these brands coming together,” said ...

After investing in future Ferrari driver Lewis Hamilton’s drinks brand, Pernod Ricard has secured a deal that makes its ...

Ferrari has signed a multi-year partnership with Chivas Regal, the famous Scottish whisky brand, which becomes the Official ...

Chivas Regal, the scotch whisky brand, has been unveiled as a new global partner of the Ferrari Formula 1 (F1) motor racing ...

IBM has signed a global sponsorship deal with UFC, designed to leverage the exploding AI sector. One source familiar with the deal put it at low eight figures over a four-year term. The UFC's first ...

The seven-time champion will not join them for post-season testing later this year, as Mercedes want to keep him for ...

Lewis Hamilton will first test a Ferrari F1 car early next year, with the prospect of him driving at the 2024 post-season ...

Formula 1 has always been a breeding ground for bold ideas, where engineers constantly test the limits of creativity to ...

Formula 1 Leclerc Hamilton – Charles Leclerc has enthusiastically welcomed Lewis Hamilton's arrival at Ferrari. For the ...

Ferrari team principal Fred Vasseur has revealed that Lewis Hamilton will test in one of the team's older cars of the current ...