Caitlin Clark drained a 20-footer, this time with a putter. The WNBA rookie of the year played in the pro-am at the LPGA Tour ...

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When establishing a direct channel to end-consumers, suppliers can take an informed, segmented approach to avoid backlash from their retailer partners.

Capitalizing on the momentum of Sinner-mania in Italy, Nike officially released the first installment of Sinner's signature gear in limited quantities at a pop-up event for local fans in Turin.

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

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We can't get enough of these Super Skate Posse givebacks. We've been at the events they've done in Tupelo, Mississippi as well as at the Brooklyn Banks in NYC, and it's the same love and big smiles ...

It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.