The arrival of the "Bright Crimson" colorway in the Nike LeBron NXXT Genisus marks a significant turning point in the history ...

In his short time at the company, though, Hill had already turned a few heads. After a Nike exec came to speak to his sports ...

As LeBron James has risen to international stardom, he has had a silent partner. This is the story of how Randy Mims became ...

Though his name has been synonymous with Nike for more than 20 years, LeBron James almost never signed with the company that ...

One of the latest iterations of the iconic Air Max 90 is the newly unveiled ‘Black/Yellow’ colourway, a nod to Gotham’s ...

On the latest episode of the New Heights podcast, King James joined fellow Northeast Ohio natives and NFL stars Travis and ...

Nike's sale section is starting to fill up. The Swoosh brand is starting the year off by knocking down the prices on some of ...

Hopefully, last night's viral moment can help inspire Nike to redesign Durant's basketball shoes for the football field. Los Angeles Lakers forward LeBron James' signature sneakers have been ...

Finally, Nike’s designed team has decided to point the shoe in a different direction in 2025. A new lifestyle-friendly colorway of the Alphafly 3 just dropped online, draped in hues that sound like ...

The No. 7-ranked Kansas Jayhawks men’s basketball team entered Sunday’s ... The Jayhawks led this Big 12 showdown from start to finish, beating the Knights 99-48 at Addition Financial Arena ...

(This story was updated to change or add a photo or video.) Kansas basketball went up against UCF on Sunday on the road during Big 12 Conference play, and captured a 99-48 win. The No. 7 Jayhawks ...

(AP Photo/Mark J. Terrill) Los Angeles Lakers forward LeBron James’ shoes are seen during the second half of an NBA basketball game against the Atlanta Hawks, Friday, Jan. 3, 2025, in Los Angeles. (AP ...