Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

EXCLUSIVE: We’ve seen efforts to share risk and upside in success, and many times they come and go. Artists Equity, hatched ...

Minnesota Lynx rookie and Indigenous WNBA player Alissa Pili is the face of this season's Nike N7 Collection celebrating ...

he did not label that as an ad. The 39-year-old has been sponsored by Herbalife since 2013, with the pair renewing the deal ...

FOR MANY years, the Queen City has been a hotbed of athletic talent. No matter where you lived, you were surrounded by ...

Gilberto Hinojosa, the longtime chairman of the Texas Democratic Party, apologized for saying immigration and transgender ...

Barkley pulled off the hurdle-seen-round-the-world in a pair of Nike cleats fashioned after LeBron James’ fourth signature ...

B2B marketers' plans for AI, Nike needs to fix finances and reputation, why Walmart works with creator brands, Reddit breaks ...

Tennessee athletics director Danny White announced internal promotions in a department reshuffling after Allen Greene left UT to become Pitt's AD.

Nike did not sleep on Saquon Barkley’s sensational weekend move, making an ad out of the viral moment. The Philadelphia ...

Nike's reputation tanked after its Olympic ad misfired. It also faces new challenges from XX-XY Athletics about supporting ...