This observation brought to you by musing on the streamer’s latest effort to hype up Squid Game 2, the second season of its South Korean murder game import, which Netflix would like you to know an unbelievable number of people have watched.

Green light! With 152.5 million total views, the second installment of “Squid Game” has become the third most-watched TV season on Netflix, trailing behind only its own first season (265 million) and “Wednesday” (252 million).

The seven-episode installment put up another 26.3M views from January 6 to 12, easily making it the most-watched title of the week. With 152.5M views since its December 26 premiere, it sits behind only Squid Game Season 1 and Wednesday in terms of all-time viewership.