The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.

The firm's new method for analyzing TV ratings includes data from cable, satellite set-top boxes and smart TVs across 45 million households ...

A massive part of the conversation around sports ratings and all their attendant sports business impacts on rights deals, advertising prices, and beyond is how they’re measured. While there are ...

Nielsen has received accreditation for its Big Data + Panel national TV measurement from the Media Rating Council (MRC), ...

"This effort marks the first time MRC has accredited a hybrid panel/Big Data product inclusive of persons level estimates," George Ivie, CEO/executive director of the MRC.

Here’s a number 47 won’t be happy about — TV ratings of the coverage of his inauguration were down, including both over ...

A new viewership report for WWE Raw shows that their second week on Netflix dipped around 37% compared to the 7 day ...

Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating ...

Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger ...

President Donald Trump may be frustrated after these TV ratings of his inauguration. The ratings for Trump’s speech on Monday ...

Donald Trump's second inauguration drew an audience of 24.6 million television viewers, marking the smallest viewership for a ...