Six leading marketers talk about the importance and role of trust in B2B in 2025, as part of the research for my book on ...

To put it simply, AI refers to the simulation of human intelligence by machines, designed to perform a wide range of tasks. For B2B marketers, this means having access to increasingly sophisticated AI ...

Bill shock is one of the biggest pain points in the telco industry. Customers who receive high bills churn twice as much as other customers. Beside financial implications, it’s the confusion about ...

Are you a B2B marketer who struggles to demonstrate how your work drives positive business outcomes? Do you battle to justify investment in marketing? Or perhaps the rest of the business just doesn’t ...