Why Costco Went All in on Kirkland — and How It Paid Off | WSJ Case Study
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Why Costco Went All in on Kirkland — and How It Paid Off | WSJ Case Study
Costco went against industry standards in 1995 with the creation of its private label, Kirkland Signature. With $86 billion in sales last year, Kirkland is now a bigger brand than Procter & Gamble and Kraft-Heinz. Compared with other mass retailers like Target and Walmart, which have multiple brands, club channels like Costco and Sam’s Club ...
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Costco same-day grocery delivery is now available across Canada thanks to a partnership with Instacart. Read more details here: http://ctv.news/yFSlOdk | CTV News
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